← All case studies

Mbingo Mountain Coffee

AI assistant trained on Fairtrade coffee products, brand story, and wholesale intake. Captures leads and answers 24/7 for a Waterville micro-roaster.

Coffee shop counter with bags of roasted coffee
Do you offer wholesale for cafés?
Yes! We work with cafés and retailers across Maine. I'd love to connect you with Churchill directly. Can I grab your name and email?
Sure! Sarah, sarah@cafex.com
Got it Sarah! Churchill will be in touch within 24 hours ☕

The Challenge

Mbingo Mountain Coffee was fielding the same wholesale and product questions over and over by email, often losing café and retailer inquiries that came in overnight or over the weekend. There was no way to qualify a wholesale lead without a human reading every message first.

The Solution

We trained a chatbot on the full product catalog, Fairtrade sourcing story, and wholesale terms, then wired it to recognize wholesale intent and capture name, email, and business type before handing off. It's embedded directly on the Shopify storefront, answering product questions and routing serious buyers straight to Churchill.

The Results

The bot now handles routine product and shipping questions instantly and flags every wholesale conversation as a warm lead, so no inquiry sits unanswered overnight again.

Responds in seconds Captures wholesale leads 24/7
BotpressShopifyLead captureProduct FAQ

Want a chatbot like this for your business?

Tell us about your business and we'll build you a working demo before you spend a dollar. No pressure, no pitch.

Prefer to talk it through first? Book a call directly →